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Target 194 stores
★★★★★ 4.8/5 from 300+ customers

It’s in the cereal aisle at your Target.

ChiChi is hot cereal made from chickpeas instead of oats. 10g+ protein, 6g fiber, ready in 3 minutes. Buy three cups on your next run and we will reimburse one.

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Free cup rebate. Sign up first, then go buy three.
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1's on us
ChiChi chickpea hot cereal cups
Look here
Cereal Oatmeal + hot cereal shelf
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ChiChi on the shelf at Target
This is what it looks like on the shelf.
Before you go looking

Buy 3. One's on us!

How the free cup works - first enter your email!

  1. Buy 3 cups Any three flavors, one receipt.
  2. Send us the receipt Reply to our email with a photo.
  3. We pay one back One cup, refunded. Usually within a week.

One per household.

Rebate details, plus the occasional note about new flavors.

10g+ protein
6g fiber
3 min to make
0 oats
Why chickpeas

Oatmeal that actually holds you.

Instant oatmeal gives you about 4g of protein and a sugar spike. ChiChi starts with a chickpea flake we spent three years sourcing, so you get more than double the protein and twice the fiber from the food itself. No protein powder. No fiber supplement.

It still tastes like the cozy bowl you grew up on. That was the whole point.

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Warm bowl of ChiChi hot cereal with toppings
What to look for

Pick any three at Target.

Single serve. Add water, microwave, eat. Mix and match any three.

Maple Brown Sugar

Maple Brown Sugar

2oz cup

The cozy classic. Brown sugar warmth and real maple, with 10g protein doing the work.

$2.59Peanut Butter Chocolate Chip

Peanut Butter Chocolate Chip

1.9oz cup

Real peanuts and chocolate chips. A sweet breakfast that still brings protein.

$2.59
Side by side

Same aisle. Different math.

Per serving
ChiChi
Instant oatmeal
Protein
10g+
4g
Fiber
6g
3g
Added sugar*
0-7g
12g

*Varies by flavor. Compared against a leading flavored maple instant oatmeal.

Three minutes

That's the whole recipe.

Add water or milk

Peel back the lid, fill to the line.

Microwave 3 minutes

Stir once if you want it extra creamy.

Top it

Berries, nut butter, banana, cinnamon. Whatever you have.

From people who switched

Repeat buyers, mostly.

★★★★★

Best oatmeal replacement

This is the best hot cereal to replace oatmeal. It's great hot or cold. I'm a repeat buyer.

Joyce G. · verified buyer
★★★★★

Love the flavors

I love ChiChi because of the high protein and flavors. I also like the plain with fresh berries.

Margaret G. · verified buyer
★★★★★

Very filling

Very filling and good tasting. Nice change to the usual breakfast routine.

Audrey B.
ChiChi founders Chiara and Izzy
Who made this

Two of us, one dorm kitchen.

We started ChiChi in college with about $4,000 and a hunch that chickpeas made better hot cereal than oats. Three hundred supplier rejections later, we had the flake we wanted.

Seeing it on a Target shelf still feels strange. Thanks for picking it up.

Questions

The usual ones.

Sign up here, buy three cups at Target in one trip, then send us a photo of the receipt. We send the price of one cup back to you. Any three flavors count.
Cereal aisle, on the oatmeal and hot cereal shelf. If you can't spot it, ask a team member to look up ChiChi hot cereal.
No. Mix and match however you like, as long as all three are on one receipt.
Creamy and naturally sweet. Maple Brown Sugar tastes like the kind you grew up with, with more protein and fiber behind it.
Yes. Grain-free, gluten-free, vegan. No dairy, no soy.
We're in 194 Target stores and adding more. Sign up above and we'll tell you when we hit yours.
Last thing

Three cups. One's on us.

Sign up, buy three cups at Target, send us the receipt. We pay one back.

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ChiChi Foods · High-protein hot cereal made from chickpeas · Now at Target
Get a free cup