Target194 stores
It’s in the oatmeal aisle at your Target.
ChiChi is hot cereal made from chickpeas instead of oats. 10g+ protein, 6g fiber, ready in 3 minutes. Grab a cup on your next run.
Plus 10% off online if you never make it to the store.10g+ protein
6g fiber
6g fiber
Look here
oatmeal
Oatmeal + hot cereal shelf
Get 10% off
Before you go looking.
- 10% off your first online order, in case you’d rather not leave the house
- A heads up when we land in more Target stores
- New flavors before they hit the shelf
We’ll send your 10% off code and the occasional note about new flavors. Unsubscribe whenever.
You’re in.
Your 10% off code is on its way. Now go get a bowl.
Find a store near you See ChiChi on Target.com10g+ protein
6g fiber
3 min to make
0 oats
Why chickpeas
Oatmeal that actually holds you.
Instant oatmeal gives you about 4g of protein and a sugar spike. ChiChi starts with a chickpea flake we spent three years sourcing, so you get more than double the protein and twice the fiber from the food itself. No protein powder. No fiber supplement.
It still tastes like the cozy bowl you grew up on. That was the whole point.
Get 10% off
What to look for
Our two best flavors at target!
Single serve. Add water, microwave, eat.
Side by side
Same aisle. Different math.
Per serving
ChiChi
Instant oatmeal
Protein
10g+
4g
Fiber
6g
3g
Added sugar*
0-7g
12g
*Varies by flavor. Compared against a leading flavored maple instant oatmeal.
Three minutes
That’s the whole recipe.
Add water or milk
Peel back the lid, fill to the line.
Microwave 3 minutes
Stir once if you want it extra creamy.
Top it
Berries, nut butter, banana, cinnamon. Whatever you have.
From people who switched
Repeat buyers, mostly.
★★★★★
Best oatmeal replacement
“This is the best hot cereal to replace oatmeal. It’s great hot or cold. I’m a repeat buyer.”
Joyce G. · verified buyer★★★★★
Love the flavors
“I love ChiChi because of the high protein and flavors. I also like the plain with fresh berries.”
Margaret G. · verified buyer★★★★★
Very filling
“Very filling and good tasting. Nice change to the usual breakfast routine.”
Audrey B.
Who made this
Two of us, one dorm kitchen.
We started ChiChi in college with about $4,000 and a hunch that chickpeas made better hot cereal than oats. Three hundred supplier rejections later, we had the flake we wanted.
Seeing it on a Target shelf still feels strange. Thanks for picking it up.
Questions
The usual ones.
oatmeal aisle, on the oatmeal + hot cereal shelf. If you can’t spot it, ask a team member to look up ChiChi hot cereal.
Creamy and naturally sweet. Maple Brown Sugar tastes like the kind you grew up with, with more protein and fiber behind it.
Yes. Grain-free, gluten-free, vegan. No dairy, no soy.
We’re in 194 stores and adding more. Sign up above and we’ll tell you when we hit yours. In the meantime your 10% off code works on our site.